TAG Heuer Globetrotter Vintage Watch Exhibition Opens in 10 Cities

There were two Monaco versions on show at Baselworld 1969-the 1133B along with the 1133G. The ‘B’ was the blue dial, the ‘G’ for grey, like these re-editions. The ’33’ in the model variety can also be observed to the case back with the authentic, and is a reference to ‘Tool 033′, the exceptional device needed to take away the motion through the observe. The ’11’ from the model number was the title provided to your new movement beating inside-the Calibre eleven.
1st, the dial is no longer black like the traditional version or even silver like the Jack Heuer Edition, but a beautiful cream color dial that I have under no circumstances noticed on a TAG Heuer. The color and texture are milky white, and really remind me of one thing like you’d find on a 6239 Daytona that has a serial number inside the 9xx,xxx range. You know the watches, they appear like this. The lume plots on this dial and on these hands are again darker than what we’ve viewed on other Autavias, and they complement well.
Alec Andon, a.k.a. Alec Monopoly, is famous for graffiti on New York’s streets. In 2008 he made headlines with his work mocking the world of finance and depicting people from pop culture. His playground has due to the fact spread to other international cities whose walls bear his designs. The world-renowned artist always has his face covered and is now the TAG Heuer “Art Provocateur” ambassador. The very first limited edition view (200 available) from this collaboration has the features of a Formula 1 model. The self-portrait about the dial bears the artist’s signature iconography. The top hatted Monopoly Man has a scarf around his face to remain anonymous, just like the artist.

From Miami to Paris to Tokyo, ten TAG Heuer boutiques around the world have just debuted their very own Globetrotter Exhibitions, which take place from September 16 to 30.

While all ten exhibitions feature vintage Heuer watches on loan from local collectors alongside watches from the company museum, each is dedicated to specific theme, ranging from military watches to motor racing. Cumulatively these ten exhibitions encompass almost the entirety of TAG Heuer’s history.

The Globetrotter Exhibitions are the latest salvo in Jean-Claude Biver’s campaign to reboot TAG Heuer. Apart from introducing bestselling watches and recruiting boldface names from pop culture as ambassadors, another crucial elment of Biver’s strategy reminding the world of the brand’s rich heritage. To that end he set up a restoration department and grew the TAG Heuer museum.

Already Biver’s efforts have boosted the value of vintage Heuer watches. This was most palpable when a first-generation Autavia sold for a whopping US$125,000 at Christie’s New York sale in December. And come November this year, Phillips will hold an auction dedicated to vintage Heuer watches. In some ways, the Globetrotter Exhibition is setting the stage for the November auction, which will probably see a record set for the most expensive Heuer ever.

The Globetrotter Exhibitions take place simultaneously in each country, from September 16 to 30.

Here’s a quick rundown of the location and theme of each exhibitions.

Paris – Classic Heuer

104 Avenue des Champs Elysées
85008 Paris

The Monaco “Steve McQueen”, c. 1969

Geneva – The major inventions

9 Rue Robert-Céard
1204 Geneva

The Mikrograph 1/100th of a second stopwatch, c. 1916

Munich – Military watches

Theatinerstrasse 44
8033 Munich

The Heuer 1550SG Bundeswehr, made for the German army in the 1970s

Venice – Cars and timekeeping

Venice, San Marco
1298, 30124 Venice

The Autavia, the first dashboard stopwatch used in race cars, c. 1933.

Dubai – Sailing and diving

Dubai Mall
Gold Souk Atrium, Level G

The Seafarer, the first chronograph with a tide level indicator, c. 1950

Hong Kong – Cars and drivers

Hong Kong Ocean Terminal
Shop OT213, level 2
Harbour City, TST, Kowloon
Hong Kong

The Carrera Indy 500, c. 1965

Sydney – Multi-sports

Westfield, 188 Pitt Street
2000 Sydney

The Ring Master stopwatch of 1957, with interchangeable timing scales for timing various sports

Tokyo – Design through history

5-8-1 Jingumae
Shibuya-ku, Tokyo 150-0001

The “Time of Trip”, the first dashboard chronograph patented by TAG Heuer in 1911

Miami – Design

140 NE 39th Street
Suite 109, 33137 Miami

The Camaro, c. 1970

Singapore – Formula 1

435 Orchard Road
#02-34/35 Wisma Atria
Singapore 238877

The Carrera 1158 in 18k gold, c. 1970

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