Three New Smartwatches Are Launched By Movado
It can be said with certainly that the Swiss-made watches are called Movado Motion, and are powered by Fullpower’s MotionX-365 platform. There are two versions: the Museum Sport, for men, and the Bellina, for women. They provide several fitness-related functions including steps tracking, sleep monitoring, sleep-cycle alarms and alerts that it is time to get out of your chair and move around. The watches are compatible with iOS 8-or-later and Android 4.4.3-or-later cellphones and tablets. The watches’ battery life is two years.
The men’s version, 44 mm in diameter, has a black dial with Movado’s signature dot at 12 o’clock and a subdial at 6 o’clock that show the date and provide fitness-tracking information. The watch is available with a steel case and black PVD bezel, with either a perforated black rubber strap ($995) or a steel bracelet ($1,195), or an all-PVD bracelet model ($1,495).
The Bellina is 39 mm in diameter and comes with an all-steel case with either a plain steel bezel ($1,495) or a diamond-set one ($2,495), or a two-tone case and bracelet ($1,695). All versions have mother- of-pearl and silver-colored dials and diamond markers at 3 and 9 o’clock.
Further, the Movado Bold Motion watches are also compatible with iOS and Android phones and tablets (iOS 8 and later and Android 4.4 and later). The watch is a unisex style, 43.5 mm in diameter. It has Bluetooth connectivity and, using vibrations or visible cues, alerts its wearer to upcoming appointments, e-mails, text messages, phone calls and social media updates. The watch also tracks steps. The case is made of black ion-plated steel and the strap is black silicone.
And Movado and TAG join a bevy of Swiss smartwatch makers that includes Frédérique Constant, Alpina, Breitling, Gucci and Mondaine. (Bulgari has announced it is working on a smartwatch but has not yet launched it.)