Frankly speaking, I’d like to answer the question of why Bremont watches chose to have a close relationship with the America’s Cup yachting race. One of my earliest memories is looking out from my bedroom window down onto my father working on the deck of his Sparkman & Stephens “She 36” sailing yacht. No, I was not by the sea, however in a very landlocked village close to Cambridge in the depths of the English countryside. He had chased a hull and had it delivered to our front garden where he then spent three years turning it into a beautiful sailing boat that became our home for six months. That period of my life taught Nick and myself so much.
Tagged: americas cup
British watch manufacturer Bremont made news last year as the new official timing partner of the America’s Cup, and several other watch brands sponsored teams. Aside from sponsorships, some brands have developed timepieces specifically suited for competitive sailing and other nautical activities, often with some version of the all-important regatta countdown function. Here we run down five yachting and regatta watches and reveal why they’re ideal companions out on the waves.
As the America’s Cup itself perched on a Union Jack in the window of Bremont’s Madison Avenue boutique in New York last night, Bremont co-founders Nick and Giles English were inside announcing the debut of their brand’s newest watches. Joining them were America’s Cup Event Authority CEO Russell Coutts and defending champion Oracle Team USA Skipper James Spithill, who previewed the upcoming America’s Cup to the gathered friends of the brand.