Initially launched as a loose model of NY Fashion Week for the watch industry, the event strives to bring the Baselworld and SIHH experience to Madison Avenue by allowing collectors and enthusiasts the opportunity to see the year’s best new releases hands-on in March rather than having to wait it out until retailers take deliveries later on in the year. Now into its 6th year and still going strong, Madison Watch Week came to a close this past Wednesday.
The space itself is Ms. Treton-Monceyron’s starting point. “I was a choreographer and dancer before,” she said, “so I look at a shop from a stage design vantage point and move inside the space — using my own body to sense the space left and right and position everything from the watch displays to sofas to walls.”For each store she designs, Ms. Treton-Monceyron works with new materials and color. “The Paris boutique has a strong design because Paris is a strong city,” she said. “So we have metal and fabric panels, cream colors and bright, totally white lights.”
Serious watch collectors converged into Geneva this past weekend, and into this week, as four notable watch auctions offered headline-worthy top lots. The bidding frenzy is the result of events at world-renowned auction houses Christie’s, Phillips, Antiquorum and Sotheby’s.
As the Christie’s, Antiquorum and inaugural Phillips auctions have wrapped up, enthralling watch collectors and enthusiasts with broken world records and legendary timepieces, Sotheby’s is set to begin its auction on Wednesday.