The Longines Avigation Watch Type A-7 – A history of beauty combined with performance

To mark its 180th anniversary, Longines will be launching various new models throughout the year – keep watching! Founded in 1832 in Saint-Imier, this famous Swiss watch brand can boast a long tradition characterised by the elegance of its products. The Longines Avigation Watch Type A-7 has been inspired by the brand’s rich history and its close relationship with the world of aviation. Performance and precision – which are essential qualities in this field – are abundant in this exceptional chronograph, which is fitted with the single push-piece column-wheel movement that was developed exclusively for Longines. Its characteristic design, marked by an impressive diameter and angled dial, is extremely eye-catching and perfectly illustrates Longines’ famous know-how.

The model on which The Longines Avigation Watch Type A-7 is based was a superb amalgam of precision and high quality. Today, Longines presents this exceptional model which will no doubt go down in the annals of the brand’s rich heritage. At the beginning of the 20th century the name of Longines was closely associated with the pioneers of aviation – those men and women who attempted the impossible and left their mark on history. Guaranteeing precision and quality, Longines timepieces were an essential part of the equipment of these aviators during their exploits. read more

Longines Ambassador of Elegance Simon Baker Honored with Star on Hollywood Walk of Fame

Los Angeles (USA) February 14, 2013 – Longines, the famous Swiss watch company, proudly congratulates Longines Ambassador of Elegance and award-winning actor Simon Baker on receiving the 2,490th star on the Hollywood Walk of Fame, presented by The Hollywood Chamber of Commerce. The Australian actor is well-known for the lead role in the television series The Mentalist as well as his roles in movies such as Margin Call. read more

Adam Neff of Bradenton, FL Wins Longines Future Tennis Aces – On the Road to the French Open U.S. Qualification Following His Victory at the USTA Boys’ Girls’ 12s National Spring Championships presented by Longines

Neff to Compete in Longines Future Tennis Aces Tournament in Paris, France Against Qualifiers from 15 Countries Across the World

WEEHAWKEN, NJ: April 15, 2013 – Eleven-year-old Adam Neff of Bradenton, FL, won the fourth-annual Longines Future Tennis Aces – On the Road to the French Open U.S. qualifying tournament on Friday, April 12 at USTA Boys’ & Girls’ 12s National Spring Championships presented by Longines, hosted by the City of Delray Beach.  Neff defeated top-seeded Brandon Nakashima of San Diego, Ca, 6-1, 6-4 in the championship match and will represent the United States when he competes against finalists from 15 countries around the world at the global event in Paris, France during the first week of the French Open. read more

The First Longines Los Angeles Masters

Longines was the Title Partner, as well as the Official Timekeeper and Watch of the first Longines Los Angeles Masters this week. Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi attended the Charity Pro-AM won by the JustWorld International team on Saturday. In addition, Longines presented two other highlights of the event, namely the Longines Speed Challenge won by Longines Ambassador of Elegance Jane Richard on Friday and the Longines Grand Prix won by Jos Verlooy on Sunday. The Longines Los Angeles Masters was the perfect occasion to discover Conquest Classic, a collection of timepieces dedicated to the equestrian world.

The Longines Los Angeles Masters replicated the unique event concept seen in Hong Kong and in Paris, combining the best of show jumping, glamorous entertainment and luxury lifestyle over four days of competition at the Los Angeles Convention Center September 25 – 28, 2014. This event put Los Angeles on the international equestrian scene as the best riders in the world competed. read more

NEW- Longines Conquest Classic Moonphase

Reflecting at the same time the brand’s presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition, Longines has launched a new chronograph adding to the Conquest Classic collection: the Conquest Classic Moonphase. The sophistication of this model, including a moon-phase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe.

With its rich equestrian heritage dating back to 1878, Longines was keen to celebrate one of the essential dimensions of the equestrian sports: elegance. Building on the success of the Conquest Classic line, the Swiss watch brand has come with a new chronograph with a moonphase display: the Conquest Classic Moonphase, subtly combining the brand’s watchmaking tradition, sports heritage and innate sense of sophistication. This model will appeal to those who are looking for a refined chronograph to be worn amidst the excitement of the most prestigious equestrian events all over the world. read more

TownCountry Magazine and Longines Celebrate Fourth Annual ‘Longines Women Who Make a Difference’ Awards

Town&Country Magazine and Longines Celebrate Fourth Annual

Longines Women Who Make a Difference Awards

Sept. 27 Event to Be Hosted in Partnership with Tennis Legend, Philanthropist and Longines Ambassador of Elegance Stefanie Graf

NEW YORK, NY (September 6, 2012) – Town&Country magazine and Longines, the Swiss watch company, have partnered for a fourth year to celebrate extraordinary women, nominated by their peers, who positively impact children’s lives.

The fourth annual Longines Women Who Make a Difference awards dinner will be held at Hearst Tower in New York City on September 27, hosted by Longines, tennis legend, philanthropist and Ambassador of Elegance Stefanie Graf and Emmy Award-winning FOX 5 News anchor Ernie Anastos. As part of the honor, the honorees’ organizations will be featured in the magazine’s February 2013 issue. read more

Longines Future Tennis Aces 2013 – Looking for the champions of tomorrow

As official partner of the French Open, the Swiss watch brand Longines is looking for the tennis champions of tomorrow with the Longines Future Tennis Aces tournament, that will take place on the 30, 31 May and 1st June 2013.

They are less than 13 years old, come from all around the world and have one dream in common: win once the prestigious French Open tournament at Roland-Garros. Longines gives the opportunity to sixteen boys to play on the mythical Parisian clay during the Longines Future Tennis Aces tournament. This year, the competition will take place on a clay court in the heart of Paris, on the frontcourt of the city hall. Selected with the help of the tennis federations of their respective countries, – Australia, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, U.K. and USA – these budding tennis champions will compete over two days of tournament to qualify for the final on Saturday morning 1st June. At the end of the final, the winner will be presented with a trophy by a representative of the French Tennis Federation and both finalists will receive an annual bursary of 2’000 $ to pay for their sports equipment until their sixteenth birthday. Theses 16 young talents come from every corner of the world: Australia, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, U.K. and the USA. read more

The Longines Column-Wheel Single Push-Piece Chronograph

As part of the Longines Heritage Collection, The Longines Column-Wheel Single Push-Piece Chronograph models take their inspiration from the rich history of the brand with the winged hourglass logo. Fitted with an exclusive Longines movement, they recall the very first chronograph wristwatches created by the brand. These models are found in three different versions, in steel or in rose gold.  Their white dials are adorned with black numerals and a red twelve that matches harmoniously with the blued hands. The fluted crown, in which the push-piece is inserted, completes the traditional aesthetic design of these timepieces. read more

LONGINES TIMES CALIFORNIA CHROME’S TRIPLE CROWN RUN AT BELMONT STAKES

Swiss Watchmaking Brand is the Official Timekeeper and Watch of The Triple Crown

WEEHAWKEN, NJ (June 2, 2014) – Longines, the internationally renowned Swiss watch brand and Official Watch and Timekeeper of the Belmont Stakes, will time California Chrome’s historic run for the elusive Triple Crown at Belmont Park on Saturday, June 7.

It has been 36 years since Affirmed won the Kentucky Derby, Preakness Stakes and Belmont Stakes to achieve what’s considered the greatest accomplishment of a thoroughbred racehorse. As Official Timekeeper, Longines plays an important role in California Chrome’s attempt at the title. The Swiss watch brand timed California Chrome’s recent wins at the Kentucky Derby and Preakness Stakes and will award the owner, trainer and jockey of the winning horse at Belmont with watches from the brand’s Conquest Classic collection. read more

Longines and TownCountry Magazine Honor Extraordinary Women at ‘Longines Women Who Make a Difference’ Awards

Longines and Town&Country Magazine Honor Extraordinary Women at

Longines Women Who Make a Difference Awards

Fourth Annual Awards Dinner Featured Special Guest – Tennis Legend, Philanthropist and Longines Ambassador of Elegance Stefanie Graf

NEW YORK, NY (September 28, 2012) – Town&Country magazine and Longines, the Swiss watch company, celebrated the Longines Women Who Make a Difference Awards on Thursday evening at the Hearst Tower in New York City. Saran Kaba Jones, Liz Ferro and Dr. Pam Cantor were honored for the extraordinary impact they have made on children’s lives through their foundations – FACE Africa, Girls with Sole and Turnaround for Children. read more