In the coming days, you’ll be reading quite a bit about Baselworld. What is Baselworld, exactly? Why is it so important? What happens there? Can I go? For the answers to these and more questions, read on.
1. What is Baselworld? Baselworld, sometimes called the Basel Fair, is the world’s largest watch-and-jewelry trade show. For 2016, the show runs March 17 to 24th, and as you might guess, it’s in Basel, Switzerland.