7 Things You Should Know At The Baselworld Watch Fair

In the coming days, you’ll be reading quite a bit about Baselworld. What is Baselworld, exactly? Why is it so important? What happens there? Can I go? For the answers to these and more questions, read on.

1. What is Baselworld? Baselworld, sometimes called the Basel Fair, is the world’s largest watch-and-jewelry trade show. For 2016, the show runs March 17 to 24th, and as you might guess, it’s in Basel, Switzerland. read more

Apple Watch Beats Rolex With Surprise

Today, I will take you on a absolutely superficial journey of opulence, pointing out one device, artifact, or service an upscale individual like yourself would take pleasure in experiencing. Let the journey begin.

Look. There are a few things that are just facts of life; death, taxes, Donald Trump saying something fucking insane, and Rolex being considered a top-tier luxury brand. However what was not expected in the least is that the Apple Watch — the device that you bought six months ago and is now sitting in your night stand — would be considered a bigger name in luxury watchmaking than the legendary watch brand that adorns the wrists of people with taste across the globe. read more

Show You Luxury Houses For Great Timepieces

It is the first new collection of watches for men and women in more than a decade from La Montre Hermès, the luxury house’s watchmaking division, and the first to appear from its creative director, Philippe Delhotal, who joined the company from Patek Philippe in 2009, and it is considered the culmination of a long-term strategy to set up Hermès as a credible maker of mechanical Swiss watches. read more

Five Summer Watches

As summer 2015 continues to heat up and sunblock flies off the shelves, seasonal timepiece selections may seem nearly limitless. iW is making your choice a little easier in its latest “Summer Selection” series. Team iW called upon the nation’s Leading Watch Retailers for an industry insider’s point of view on the hottest watches of the summer. read more